WHO WE ARE

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Brandon West is more than a certified personal trainer—he’s a former NCAA football record-holder, a mentor, and a coach who has spent his life helping others reach their potential. A Camden County native, Brandon went on to star at Western Michigan University, where he set NCAA records in all-purpose yards and kick returns.

After his playing career, Brandon turned his drive toward building people. In 2022, he opened his own training facility in Brookhaven, GA, and later helped design another gym in downtown Atlanta. Since then, he has guided countless athletes to Division 1 opportunities and supported everyday people in losing weight, gaining strength, and rebuilding their confidence.

For Brandon, training is about more than looks, it’s about mindset, resilience, and lifestyle. His coaching blends the intensity of a Division 1 athlete with the compassion of someone who knows what it’s like to grind for every opportunity.

“You have to get good at what you’re not good at. That’s how you get better.”

Phase 0 is the product of that philosophy: a culture of growth, grit, and possibility. BEFORE GREATNESS, THERE'S GROUNDWORK!